毛晋刻书对现代出版的启示

毛晋是明末清初一位蜚声宇内的藏书家兼出版家。他一生以收藏和刻书为业，出版了大量的高质量作品，经史词曲、小说、笔记无所不包，是中国历代刻书的佼佼者。毛晋的一系列刻书运作对现代出版业有着很大的借鉴意义。本文以毛晋校勘刻书的活动和特点为立足点，从现代出版要把社会效益放在首位，重视出版物质量出发，同时定位读者，注重服务，重视广告宣传，增强品牌意识，提高出版人员的修养素质等，着重探讨了毛晋汲古阁刻书对现代出版的启示。

关键词：毛晋；刻书；现代出版；启示
 
 
Abstract

Mao Jin is a famous bibliophile and great publisher between the late Ming Dynasty and the early Qing Dynasty. His whole life with the collection and engraved book for the industry, published a large number of high-quality works, including Confucianism classics, history and classical Chinese poems, novels and so on, which made him the person who had the most private engraving books in Chinese History. A series of his operation in engraving books still has a realistic significance to the book editor of the publishing industry. Based on Mao’s characteristics and methods of collating and engraving, from some aspects which including modern publishing need to putting social benefits first, attaching great importance to the quality of publications, at the same time, positioning the reader and paying attention to service and advertising, enhancing brand awareness and improving the quality of publication personnel cultivation, emphatically discusses enlightenment to modern publishing.

Keywords: Mao Jin; Engrave ancient books; Modern publishing; Enlightenment

目　录
一、毛晋出版生涯简述 1
二、毛晋刻书的编辑出版特点 2
（一）刻书重质量 2
（二）教化世人，嘉惠后学 3
（三）把握读者，注重服务 3
（四）撰写题跋，强化宣传 4
三、毛晋刻书对现代出版的启示 4
（一）出版目的明确，社会效益为先 4
（二）出版重质量，以质量树立形象 5
（三）定位读者，注重服务 5
（四）重视宣传，增强品牌意识 5
（五）出版人应有良好的素质 6
结  语 7
参考文献 8
谢  辞 8

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】