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新形势下航空公司低成本运营策略研究


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【摘要】

新形势下航空公司低成本运营策略研究在世界航空运输业中,低成本航空公司以自己独特的经营模式挑战着传统网络型航空公司的地位。面对旺盛的航空市场需求和快速增长的民航运输量,国内航空公司也面临着巨大的挑战。所以对航空公司低成本运营策略的研究,可以使我们进一步了解我国航空公司发展运营策略的薄弱环节,找出在新形势下我国航空公司在实施低成本运营时存在的问题并加以解决。本文从传统航空公司、低成本航空公司和国内外低成本航空公司的综述入手,继而对我国航空公司低成本运营的发展进行问题分析、可行性分析,从而实现构建低成本航空公司,并且综上而对春秋航空公司进行实证分析。
关键词:新形势;航空公司;低成本运营
 
ABSTRACT
    In the world air transport industry, low-cost airlines which have their unique business models are challenging the traditional network airlines. Facing the active demand of airline market and the rapidly expanding transport volume of civil aviation, domestic airlines are faced with a great challenge. Therefore, the study of low-cost operating strategy enables us to further understand the weakness of China airline development operating strategy, find out the existing problems and solve them. The paper is based on the traditional operating model, modern operating model, and low-cost operation. Through feasibility analysis of developing low–cost operation in the new situation, the author studies the construction of low-cost operating strategy of China airlines. Finally, according to the actual situation, the author analyzes the problems of developing low-cost operation in the new situation, gives some conductive suggestions for developing, and further improves the low-cost operating strategy of China aviation industry.
Keywords:  new situation, airline, low-cost operation

 

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