分析媒体对女性形象的标签化——以2015羊年春晚小品流行语为例

2015年春晚播出过后关于是否存在女性歧视问题引起巨大的争议，曾在微博上网友一片哗然，“抵制春晚”也被刷到微博热门话题榜。本文章通过对羊年春晚小品中流行语的分析，论述了媒体对女性形象的标签化的构建。随着2015年春晚《“女神”和“女汉子”》、《投其所好》、《小棉袄》等小品的播出，很多媒体在报道女性相关新闻时，会给女性贴上“女神”“女汉子”等标签，从而使受众对女性这一群体的认识带有有色眼镜，甚至是带有一种偏见，使受众形成对女性形象的刻板印象。

关键词：女性形象；标签化；刻板形象；羊年春晚

Abstract：In 2015 after the Spring Festival gala broadcast about the existence of the female discrimination, great controversy has on twitter users an uproar, \"gala\" also be brush to the microblogging hot topic list. This article through the analysis of the buzzwords in the Spring Festival gala skit, discusses the media construct of the female image of the label. With the 2015 Spring Festival gala \"goddess\" and \"man\", \"its ok\", the enhancement of broadcast of \"small cotton-padded jacket\" and so on, a lot of the news media in reporting on women, can give a woman labeled \"goddess\" \"woman man\" and so on, so that the audience understanding of women in this group with tinted glasses, even with a bias, make audience form stereotypes of female images.

Keywords:Female image News labeling  StereoypeSpring Festival gala

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