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新媒体对体育新闻传播的影响


类型:案例|10000字, 类别:原创|RMB450, 附件:开题报告|文献综述

【摘要】

新媒体对体育新闻传播的影响


随着信息时代的发展,各种传播媒介相互渗透,相互融合,在发挥各自传播特点和优势的基础上,形成了一个多层次的信息网络,渗透到人们的生活中。传统媒体一统江山的格局被打破,新媒体以其平民化的姿态,亲切真实的氛围,庞大的社交圈以及超强的交互性,获得公众的喜爱。本文通过运用文献资料法、个案分析法、比较分析法等研究方法,以新媒体的定义及内涵为研究切入点,通过分析新媒体在体育赛事的宣传和推广、赛事转播、体育新闻报道与评论等方面的应用,找出其存在的问题并提出建设性的解决对策。在此基础上,对新媒体在今后体育新闻传播中的发展前景做出积极有益的探索.
关键词:新媒体;传统媒体;体育新闻传播

      The influence of new media on sports news spread                          
 

Abstract:
    With the development of the information age, all media mutual penetration, fusion, based on the propagation characteristics and play their respective advantages, forming a multi-level information network, penetrate into people's lives. Traditional media dominate the landscape pattern is broken, the new media with its civilian gesture, intimate atmosphere of the real, the huge social circle and superior interactivity, access to the public's favorite. In this paper, literature review, logic analysis, case analysis, comparative analysis and other research methods are applied. Using the definition and connotation of new media as an entry point for the study, and through the analysis of new media application in the publicity and promotion of sports events,event broadcast, sports news reports and comments and other aspects, the author identifies its problems and proposes constructive countermeasures. On this basis, the author makes a positive and advantageous exploration into the prospects of new media in sports news communication.
Key words: new media; traditional media ; sports news communication

 

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