市场营销策略与企业案例分析

本文通过国际市场上成功的企业案例，从不同的角度挖掘国外企业不同的市场营销手段和策略，以从中吸取成功的经验。首先，作者对本文的论述中心和基本框架做了简要的介绍。接下来，本文通过美国的哈根达斯和沃尔玛的成功经验，将宏观的市场营销策略运用到实际的企业管理中，同时作者也提出了自己的观点。作者认为，清晰地的市场营销策略对于公司经营是非常重要的。

关键词：市场营销策略；企业管理；成功经验
                 
Abstract

        The paper focuses on the marketing strategies and the successful cases of the enterprises in the international markets. First of all, the paper gives a general introduction of the main idea and the importance of the marketing strategies. Then the paper transforms the marketing strategies into practice by using the examples of the successful enterprises, such as Walmart and Haage-Dazes Company. The paper concludes that the clear marketing strategies are important for the running of successful enterprises.

Keywords: marketing strategy; business management; successful
          enterprise   
         Contents

Abstract (  in Chinese ).I
Abstract (  in English ).II
Chapter I. Introduction.1
Chapter II. The gist of marketing .4
Chapter III. Marketing Analysis.6  
Chapter IV. The successful cases of two enterprises.8
4.1. Walmart.8
      4.2. Haage-Dazes Ice-cream.14
Chapter V. Conclusion.18
Works Cited.20

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