西安市高校大学生体育彩票消费行为研究

本文主以西安市部分高校大学生为研究对象，采用文献资料法，问卷调查法,访问法，以及数理统计等方法对西安部分高校大学生体育彩票消费行为进行调查研究，分析大学生购买彩票的基本消费情况、购买动机、购买途径、影响因素、以及大学生对体育彩票的认知和大学生在购彩过程中所存在的问题。了解大学生彩民的消费行为，有利于正确引导大学生购彩行为，避免大学生形成错误的消费观念，有利于营造一个健康的体育彩票消费环境，预防病态博彩业的对体育彩票消费市场的破坏，为体育彩票市场更好的发展提供可靠的建议和依据。
关键词：大学生，西安，体育彩票，消费行为。

Research on Sports Lottery Consumption Behavior of College Students in Xi'an
 
Abstract:In this paper, the main part of the University Students in Xi'an as the research object, using literature data, questionnaire, interview and mathematical statistics, this part of Xi'an Sports Lottery Consumption of University Students conduct research, analyze college students to buy lottery tickets basic consumption , purchase motivation, purchase channels, influence factors, as well as college students and college sports lottery in the lottery cognitive process of the problems. Students Lottery understand consumer behavior will help guide students to correct lottery behavior to avoid erroneous concept of consumption shaping of students, will help create a healthy environment for sports lottery, prevent the destruction of pathological gambling sports lottery market for sports provide a reliable basis for better development proposals and lottery market.
Keywords: university student, Xi'an, sports lottery, consumer behavior.

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