甲骨文在字体设计中的创新与实践

文字的发展从简单随意到复杂规范，除了传递本身的语言信息外，还成为了一种特殊的文化象征和民族风格。在倡导和探索中国设计的道路中，对甲骨文的创新与实践，无疑是一种具有独特民族倾向的设计。同时，汉字起源于甲骨文，对甲骨文的认识能够帮助设计师理解汉字，从而进行更加深入的设计创新。目前，我国的设计师还没有完全认识到甲骨文字体设计和隐含其中的文化、商业等方面的价值，普遍缺少对甲骨文的系统认识和应用，也缺乏应有的重视。本文主要采用文献搜集和案例分析比较的方法，通过对拉丁字与汉字设计现代创意发展、甲骨文与现代汉字、东巴文这两方面进行比较，甲骨文的文字特点和甲骨文字体设计的案例分析、设计创新思维与方式的整理及实践延伸，来探讨甲骨文字体设计的创新及其实践推广的价值。

  关键词：甲骨文，字体设计，设计创新
ABSTRACT

  Character development from simple to complex arbitrary norms, in addition to passing their own language information, but also become a symbol of special cultural and ethnic styles. In advocacy and explore the road of Chinese design, innovation and practice design on Oracle is undoubtedly a unique design ethnic tendencies. Meanwhile, Chinese characters originated in Oracle, Oracle knowledge can help designers to understand Chinese characters and history, thus more in-depth design innovation. At present, China's designers have not fully recognized the value of Oracle character design and hidden among the cultural, commercial and other aspects of a general lack of understanding of Oracle's systems and applications, but also the lack of attention they deserve. This paper uses case studies and comparative literature collection methods, through the Latin word and kanji design modern creative development, Oracle and modern Chinese characters, these two aspects of Dongba characters characteristics compared to Oracle and Oracle character design case studies, design finishing and practice creative thinking and way of extension, to explore the value of innovation and practice to promote Oracle character design.

  Key words: Oracle bone inscriptions，Character design，Design creativity

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