低成本运营航空公司的营销现状及对策分析——以春秋航空为例

就在最近这些日子，低成本航空的市场像一匹黑马一样直接迅速的占领了全球航空业的市场份额。在我国的低成本航空市场中最强的战斗力就是春秋航空，也是我国低成本航空的发展的元祖，他结合我国国家不断出台的政策，尽自己所有力量和可能去控制并且降低成本改善营销模式，在全球航空业中客座率方面占据领先的位置。本文以春秋航空为例，对其统一机型、统一客舱、航班的满座率、飞机的使用频率、低销售费用、低管理费用以及低推广费用等中发现的相关的问题，从多方面的角度来瞻望春秋航空的发展未来，来衍生推断出我国民航业所存在的共通的问题，最后以此为依据，对我国民航业的发展提出一些改善意见。
关键词： swot分析；pest分析；市场营销；市场推广

Analysis of marketing status and countermeasures of low-cost airlines  -- take spring airlines for example
Abstract:In recent years, low-cost airlines are a dark horse in the global aviation industry.Spring airlines is the first stock in China and the first low-cost airline. Combining with China's national conditions, it minimizes costs and constantly innovates to improve marketing methods, becoming one of the airlines with the highest passenger attendance rate in the global civil aviation industry.In here, in the spring autumn airlines, for example, the unified model, unified, full of flight, the aircraft cabin of use frequency, low sales cost, low management cost, and found in the related problems such as low marketing costs, , finally, on this basis, puts forward some improvement opinions for the development of China's civil aviation.
Keywords: swot analysis；pest analysis；marketing；marketing promotion

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