探究智慧会展如何促进会展企业转型升级

随着中国产业结构调整升级，会展经济逐步从粗放型转变为注重质量效益的集约型。转型升级是会展企业必不可少的发展战略，而智慧会展技术对其转型落实提供了保障。本文通过现场调研、分析德国智慧会展发展情况、分析上海智慧会展应用情况来探究智慧会展如何帮助会展企业进行营销、运营、产品服务、市场定位等商业模式的转型，以达到整合会展产业链上下游资源，建立强化会展企业品牌以及吸引核心人才的作用。本文为会展企业智慧化转型发展提供建议。
关键词： 智慧会展；互联网技术；会展信息化

Explore how smart exhibition promotes the transformation upgrading of exhibition enterprises
Abstract：With the adjustment and upgrading of China's industrial structure, the Convention and exhibition economy has gradually changed from extensive to intensive, focusing on quality and efficiency. Transforming and upgrading is an indispensable development strategy for exhibition enterprises, and intelligent exhibition technology provides guarantee for its transformation and implementation. Through on-site investigation, analysis of the development of German smart exhibition, and analysis of the application of Shanghai smart exhibition, this paper explores how wisdom exhibition can help exhibition enterprises to transform their business models, such as marketing, operation, product services, market positioning, in order to integrate the upstream and downstream resources of exhibition industry chain, establish and strengthen the brand of exhibition enterprises and attract core talents. This paper provides suggestions for the intelligent transformation and development of exhibition enterprises. 

Key words: smart exhibition; Internet technology; exhibition informatization

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