淘宝皇冠级书店的经营现状、问题研究

随着网购被越来越多的人所接受，网上书店的发展呈现出一片欣欣向荣的景象，京东、淘宝等各足鼎力。在这种大背景下，淘宝皇冠级书店如何在竞争中处于领先地位就成为一个具有重要现实意义和针对性的问题。本文分析淘宝皇冠级书店的经营现状，特别是阻碍其发展的几个问题，并提出一些解决问题的措施和建议。
关键词：网上书店；经营现状；解决措施

Operating status and studies of the crown-level bookstores in Taobao
                 
Abstract: As the shopping online is more and more accepted by people, the development of online bookstore shows a thriving scene. In such a general context, the crown-level bookstores in Taobao with a leading position in the competition appear a practical and pertinent significance. In this paper, we introduced the crown-level bookstores’ operating situation, especially the problems that hinder their development, some measures and recommendations are given to solve the problems.
               
Keywords: Online bookstore; Operating situation; Solutions

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