试论导游员在旅游审美中的作用

旅游是一项综合性审美实践活动。获取美是旅游活动的主要目的，旅游业已经成为现代文明社会，审美追求的一个通用的高品质，高品味的生活产品。旅游撇开审美，又岂能称作旅游？导游在旅行全程参与与指导审美，是组织实施游客吃、住、行、游、购、娱等审美活动的核心与向导。本文主要从导游人员在旅游审美的活动本身中，导游员是旅游审美介体和旅游审美客体以及导游员协调旅游审美主体与客体的对策三个方面来阐述,揭示导游在旅游活动中重要的地位。一个优秀的导游不仅在帮助游客审美起作用，导游生动形象的讲解也有利于旅游目的地良好形象的树立。在以后的研究中，希望对导游人员的审美素质和服务水平提高有一定的指导作用。从而能更好的指导旅游审美消费行为，规范旅游活动行为，促进旅游业健康发展。
关键词：旅游审美;导游作用;旅游介体;旅游客体;

Abstract: Tourism is a kind of appreciation activity. The tourism appreciation has become modern civilized society in general pursuit of a high quality, high-grade way of life. If you left the appreciation, but also talk about tourism ? The tour guide is the core and wizard in organization and implementation of tourists eat, live, row, play, shopping, entertainment, and other appreciative activities. As everyone knows, because of individual differences and cultural gaps, tourism appreciation. Imformation often need the intermediate forces tour guide.The tour guide personnel through related processing and handing in conveying to come from different cultural and social groups of tourists or receiver. This test overview the study of effects of our guide and tourists in the tourism appreciative activating.The paper point how important the guide is.A good guide not only help the tourists aesthetic,an important aspect on the tour guide vivid but also enhance the tourism destination image and increase the attractiveness.In future research,I hope to have a certain role in improving the guide aesthetic quality and service level.Guide the tourism consumer behavior in order to to promote the benign cycle of tourism aesthetic .
Key words:tour appreciation;the role of tour guide; tourists;

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