案例,spss,数据分析

互联网创客品牌运营及其商业模式研究


全文字数:18000字左右  原创时间:<=2022年

【内容摘要】

互联网创客品牌运营及其商业模式研究


在现今社会,创业的话题越来越浓,其独特的创新行为和灵活的经营方式使其成为现代经济中最有活力和最有潜质的项目。然而,创业的话题却好像永远属于小众,为创业加上了条条框框的约束。以此为背景,笔者力求剖析互联网背景下,创客个人品牌运营及其商业模式研究,并争取找出在如今环境下的我国创业者的创业条件,通过对社会大众线上问卷的搜集调研和对优秀企业案例的分析,进而提出一些适合大众创业的建议,进而能帮助创业者寻求当下最适合普通大众的商业模式!

关键字: 创客品牌;品牌运营;互联网创业;O2O;整合传播

 

Research on Internet brand operation and its business mode
Abstract:In today's society, the topic of entrepreneurship is becoming more and more strong, and its unique innovative behavior and flexible management have made it the most dynamic and latent project in the modern economy. However, the topic of entrepreneurship always seems to belong to a small group of people. In this context, the author tries to analyze the personal brand operation and business model under the background of Internet and try to find out the entrepreneurial conditions of the Chinese entrepreneurs in the present environment. Through the collection and investigation of the social popular online questionnaire and the analysis of the outstanding enterprise cases, the author then puts forward some suitable for the public business. The proposal can help entrepreneurs to find the most suitable business mode for the general public today.

Keywords: Create guest brand; Brand operation; Internet Entrepreneurship; O2O ;Integrated communication ;

 

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