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体育竞赛中广告植入对徐州市群众体育消费的影响


此文字数共约:8000字  文章页数共约:13页  发布时间:2021年及之前  原创指数:3.4

【内容概述】

体育竞赛中广告植入对徐州市群众体育消费的影响


随着现代体育的发展与商业化程度的日益加剧,随着体育赛事不断扩展和传播方式日益发展,由于广告本身具有的信息传递功能,因而对消费者而言,能创设消费活动情境,加深丰富消费者的生活,对消费者的知识有所提升,对消费者的视野有所开阔。因此在体育赛事中看到多样的广告植入又会对群众及体育消费产生哪些影响呢。
而随着改革开放的深入,徐州市当地区域经济水平也得到了长足的发展,随之带来的是徐州市居民群众的生活水平得到不断提高。消费现代化多样化的今天,体育消费在人们生活生产的消费结构中所占的比重逐渐提高,因而体育消费在居民生活中也扮演着愈加重要的的角色。本次论文以抽样调查为依据,在此基础上分析徐州市群众体育消费基本现状以及因广告植入而产生的变化,影响。就该情况做出因广告植入而对群众体育消费产生的影响研究。得到体育竞赛中广告植入对群众体育消费行为,消费选择,消费思想和心理等多方面产生影响。

关键字 :体育竞赛 ;广告植入 ;体育消费 ;影响
ABSTRACT

With the increasing of modern sports development and commercialization of the extent of, with sporting events continue to expand and spread way of growing, due to the ad itself with information transfer function and for consumers, create the situation of consumption activities, enhance mutual abundance of running consumers, improved knowledge of consumers, to consumers from the perspective of is open to some extent. So what influence can you see in the sports events on the masses and sports consumption..
And with the deepening of the reform and opening, the local regional economic level of Xuzhou city has also got considerable development, and the living standards of residents living in Xuzhou are constantly improved.. Modern consumption today, sports consumption in consumption structure of people's lives and production accounts for the proportion gradually increased and sports consumption in the life of the residents also plays a increasingly important role. This paper takes the sample survey as the basis, and analyzes the basic status quo of mass sports consumption in Xuzhou and the changes caused by the advertisement implantation.. The research on the influence of the mass sports consumption by the advertisement implantation. To get the influence of the advertisement implantation in the sports competition on the mass sports consumption, the consumption choice, the consumption thought and the psychology and so on..
Keywords:Sports competition; advertisement implantation; sports consumption; influence


 

 

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