随着人们的购物意识逐渐趋于成熟，个性化需求和感性化消费得到前所未有的重视，
人们购买商品时更多的是为了一种情感的需要，渴望得到一种心理体验。网络体验营销作为一种新型的市场营销策略，是适应网络体验经济时代消费需求变化的理性选择，它随着网络经济时代的到来而产生，并开始为各类商家所使用。本文在文献研究与调查分析的基础上，结合网络体验营销在淘宝网这个平台上的具体应用展开研究，从中找出其存在的问题并提出淘宝网开展体验营销的组合策略建议。
关键词：淘宝网商家；体验营销；组合策略
The analysis of Taobao businessmen with
Experience Marketing Strategy
Abstract：As people’s awareness of shopping turn to be more and more mature, the individual needs and emotional shopping activities are also becoming important. Customers want to gain a kind of psychological experience when they buy goods. Internet experience marketing, as a new marketing strategy, is a rational choice to adapt to consumers’ demands for the development of. Internet experience economic times. It is with the era of the Internet economy generated and used to start various businesses. In this paper, literature research and survey analysis are based on the experience with the platform of Taobao and sum up the Internet Experience Marketing strategy. Finally, conclude the experience that how to run TaoBao business better and come up with the Experiential Marketing mix strategy.
Key words：TaoBao businessmen; Experiential Marketing; mix strategy
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
