现在的都市报广告越来越像新闻了。
所谓的广告越来越像新闻是指本来是用来进行商品和服推销的广告在媒体的表现时，往往以新闻的面目出现；在报纸上，新闻和广告杂存并置，一起编排，让读者和观众真假难辨，分不清哪是新闻，哪是广告。广告新闻化是一种严重的变相的新闻腐败，把广告做成新闻是对新闻的践踏，把客观的新闻传播变成一种商业交易，是违法行为。不仅干扰了受众正常的新闻接受，而且严重扰乱了正常的市场秩序，所以明文规定严厉禁止，各都市报在这方面也都有所顾忌而有些收敛。都市报广告新闻化是媒体商业化的一种表现，。
关键词：都市报广告 广告新闻化
Abstract： The present metropolis newspaper advertisement more and more liked the news. The so-called advertisement more and more is refers like the news originally is uses for the advertisement which carries on the commodity kimono to sell when the media performance, often by newsappearance appearance;In the newspaper, the news and theadvertisement mixed save the juxtaposition, arranges, lets the readerand the audience genuine and fake is difficult to distinguish, whichcannot distinguish clearly is the news together, which is theadvertisement. The advertisement news is one kind of serious indisguised form news is corrupt, makes the advertisement the news is tonews trampling, turns the objective news dissemination one kind ofcommercial trade, is the illegal activity. Not only disturbed has beenaccepted the audiences normal news, moreover seriously has harassedthe normal market order, therefore the regulations severe prohibition,various metropolises newspaper also all had the scruples in thisaspect but somewhat to restrain.The metropolis newspaper advertisement news is one kind of performance in the media trade
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Key word: Newspaper advertisement Advertisement news
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