随着零售业市场的不断发展，我国的全面对外开放，越来越多的国外零售企业开始进驻中国，最为明显的应该就是超市。
沃尔玛超市XX店是其中的一个，要想在竞争如此激烈的无锡零售业市场占有一席之地，打败像家乐福、乐购等竞争对手，主要依靠采取恰当的营销策略。本文将对其在无锡的发展进行分析，探索它在发展中的不足，并提出针对性的建议。
关键词：超市业，沃尔玛，营销策略
Abstract：With the continuous development of retail market and our comprehensive opening-up, more and more foreign retailers began to enter into China, the most obvious is the supermarket. Walmart wuxi shop is one of them, but it is also a member of wuxi all supermarkets, it’s not exist alone, to the intense competition of wuxi retail market place, beat like carrefour, tesco such strong opponents, this is about to see walmart wuxi store what is taken marketing strategy. This paper will analysis its development in wuxi, understand its shortage, and put forward proposals.
Keywords: supermarket, wal-mart, marketing strategy
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