企业要从竞争激烈的环境中胜出，就必须要选择好适合自己的目标市场。只有选择对了目标市场，企业才能获得其所预期的利润。而市场细分是选定目标市场的基础，细分能让企业更好地了解市场结构。本文试图通过市场细分，分析目标市场和目标策略等来综合探讨企业目标市场选择常面临的问题及建议。关键词（本论文范文的主要论点）：企业；目标市场；市场细分；分析；选择
The Target Market To Choose Problems
Abstract:Enterprises from the competitive environment in and there must be well suited to our target market. Only select the right target market, you can obtain the expected profits. Market segmentation is selected target market, are able to make enterprises better understand the market structure. This article by trying to market segmentation, goal market analysis and strategies for integrated approach to the target market to choose often faced the problem of and recommendations.
Key words：Enterprises；Target Market；Market Segmentation；Analysis；choose
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