仿拟辞格在当今生活和各类传媒中十分流行。在日常生活运用中，仿拟多用于轻松场合。仿拟辞格作为一种仿照现成言语现象造出的新言语现象，符合人们求新求异的心理。本文在仿拟辞格的研究(定义和分类)方面做了些总结,在仿拟的修辞效果方面结合具体例子做了分析和总结，分析了仿拟在广告语言和手机短信中的应用。关键词（本论文范文的主要论点）：仿拟；修辞效果；应用
Abstract: Parody of speech, which prevails in today's lives and all forms of media, is mainly used for relaxing occasions. As a new language phenomenon created by modeling a ready-made phenomenon, meet the psychological difference and novelty of the people today. In this paper, it aims at summing up the research of parody of speech (definition and classification), combining concrete examples to make some analysis and conclusions with reference to its rhetorical effect, analyzing its applications in ad parody and SMS.
Key words: Parody of speech; rhetoric effect; application
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