本文首先介绍了零售业的内涵，业态形式和发展趋势，然后概述了济南市零售市场的规划和现状，从中发现了本地零售企业普遍销售能力低、规模化水平低的缺点以及济南零售市场区域结构不合理的问题，并分析了其原因。最后根据一些成功零售企业的经验和本地实际情况，从发展路线、品牌效益、人员培养和业态模式的角度为企业提供了一些建议和发展思路。关键词（本论文范文的主要论点）：零售；竞争；自有品牌；多元化Abstract：Jinan is a city which has population of 6 million, and about there is about 3 million rural population. Since China enter WTO, more and more multinational retailing enterprises came to Jinan to develop. The central business district is tending to saturated. This analysis based on the existing problems, bring forward suggestions to develop the native retailing enterprises.Key words ：Retelling; Competition; Private Bands; Diversification
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
