摘要： 零售商自有品牌以制造商品牌廉价替代品的身份出现，所以具有较强的价格竞争优势。零售商自有品牌产品的开发生产或销售订货与制造商直接联系，省去了许多中间环节，节约了交易费用与流通成本。自有品牌的价格历来比同类竞争品牌的产品便宜20%～40%，物美价廉的产品再加上时尚的包装设计，深受消费者的欢迎。同时，连锁经营保证零售企业分销地域的广泛性，是零售商实施自有品牌策略的有力支撑点。为社会提供了大量的劳动力、为企业提供人才。合理的利用资源化。使得零售业带动了社会的发展。关键词（本论文范文的主要论点）：自有品牌 价格竞争连锁经营 人才ABSTRACT Retailers own brand in order to create low-cost alternatives to branded identity there, so the price has a strong competitive advantage. Retailer own-brand products, development, production or sales orders with the manufacturer directly, eliminating a number of intermediate links, saving transaction costs and distribution costs. The price of its own brand has always been more than competitive brands cheaper 20% ~ 40%, cost-effective products combined with stylish packaging design, well received by consumers. Meanwhile, the chain retail enterprises to ensure broad geographical distribution, a retailer's own brand strategy to implement a strong anchor.Provide the community with a great deal of labor, to provide enterprises with talent. Of rational use of resources. Makes the retail sector led to the development of society.KEY WORDS：Own brand，Price competition，Chain，Talent
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
