地理位置服务网络的广告价值内容摘要：本文首先从社会化网络的发展切入，继而延伸到地理位置服务网络这种新产生的社会化网络。介绍了地理位置服务网络的现状与发展模式。重点论述了基于此平台的营销价值及广告运营模式。地理位置服务实质上是一种精准数据库营销方式，通过庞大的用户消费数据有效排列组合，能够对用户的消费状况进行分析，并推送针对目标受众的消费信息。特别是对终端渠道而言，能够进一步拉近商户与消费者的距离，使商户更好的服务现有客户，也更有效地挖掘潜在客户。为用户创造消费价值，也为企业及商户创造广告价值。关键词（本论文范文的主要论点）：地理位置服务网络 广告模式 数据库 营销 The advertising value of Location Based ServicesAbstract: This thesis gives an eye to the socialization of the internet in the first place, afterwards the discussion is extended to LBS, a newly-rising socialized network. The author introduces the state of art and developing pattern of LBS, among which the marketing values and the advertising operating pattern grounding on LBS in mostly talked about. LBS is, in nature, an precise-data-based marketing medium, which is capable of analyzing customers’ condition of consumption as well as transferring information to the target customers, by means of per mutating combining the data collected from customers. For terminating channel, this can not only help to shorten the distance between commercialtenants and customers, but also to serve the available customers better as well as to attract potential ones. LBS is now in a position to make profits when advertising for enterprises and commercialtenants and to gain benefits for their clients when consuming.Keywords: Location Based Servicesadvertising DatabaseMarketing目录一、社会化媒体的发展 4（一）社会化网络版图 4（二）网络用户参与性的提升 6（三）地理位置服务的物质基础 71。移动互联网的发展 72。智能手机普及 73。手机应用的发展 8二、地理位置网络服务的现状 9（一）地理位置服务的定义 9（二）地理位置服务的发展 9（三）地理位置服务的模式 11三、地理位置服务的广告价值 11（一）地理位置服务广告植入的优势 11（二）对于商家的广告价值 12（三）用户消费便利化 13四、有效广告模式的探索 13（一）构成地理位置服务的要素 131。商户信息 142。用户需求 143。信息评论 144。个性化定制 145。细分化数据 15（二）商户营销模型建立 15（三）有效广告投放渠道 16（四）用户间的口碑传播 16五、地理位置服务广告植入的未来 17六、结语 17（一）重申本文主要的研究内容 17（二）阐明本文不足 17参考文献 18
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