摘要会展经济作为一个相关度很高的行业，将是我国今后十年最具发展潜力的十大行业之一。中国贸易促进会的研究报告显示，未来5到10年内中国会展业的平均增长率保持在5%-15%左右。因此作为一项无烟产业，会展经济的作用越来越吸引人们的注意力。全运会在济南市的成功举办，不仅促进基础设施建设，而且带动了济南市经济的发展。本文通过文献分析和数据分析法主要研究济南市会展经济发展的优势及不利条件，如何做到趋利避害，为济南市会展经济发展提出建议，政府通过加强政策扶持，壮大市场主体，企业通过拓展会展资源、培育品牌展会等，这些措施推动会展业向规模化、专业化、产业化方向发展，不断提高济南市会展经济发展水平，从而奠定济南在全国会展业的地位。同时，对济南会展业的未来发展做出展望：济南市将依托区位和产业优势，探索“政府推动、企业为主、市场化运作”的会展业发展模式，打造区域性会展名城。关键词（本论文范文的主要论点）：济南市；会展业；会展经济ABSTRACTAs a high relevant industry convention and exhibition industry will be one of the most potential businesses of China in the next decade. China Council for the Promotion of International Trade’s study shows that the average growth rate of China's exhibition industry will be around 5%-15%. Therefore, as a smoke-free industry, the function of convention and exhibition will attract more and more attention. The National Games which was held in jinan successfully, not only strengthened the construction of infrastructure facilities,but also promoted the development of Jinan’s economy.This paper study the advantages and disadvantages of convention and exhibition economy of Jinan City by literature analysis and data analysis, and how to promote advantages and avoid disadvantages and the paper also gives some suggestions on the development of the exhibition economy of Jinan, The government grows market players by strengthening policy support, and the enterprises expends exhibition resources and cultivates brand exhibition, these measures will promote the exhibition industry to scalization, specialization, industrialization, improve the level of exhibition in our city, which establish Jinan's position in the national convention and exhibition industry. Meanwhile, the prospect of the convention economic of Jinan is made: Jinan City rely on its regional and industrial advantages, explore “the Government promotes, Enterprise acts, Market operates” development model, in order to become a regional famous exhibition city.Key words: Jinan City；convention and exhibition industry；exhibition economy
目 录
摘 要 1
ABSTRACT 2
一、前言 4
二、济南市会展经济发展的现状及优势 5
(一) 济南市会展经济发展的现状 6
1. 会展业发展比较快 6
2. 展会数量不断增加 6
3. 会展规模不断扩大 7
4. 展会趋向品牌化 7
(二) 济南市发展会展经济的优势条件 8
1. 历史文化优势 8
2. 教育科研优势 8
3. 经济优势 8
4. 软硬件设施逐步完善 9
5. 政府大力支持会展业的发展 9
三、济南市会展业发展存在的问题 10
(一) 会展业发展机制缺乏，法制建设不健全 10
1. 外部环境还不尽如人意 10
2. 会展业的运行缺乏激励机制和约束机制 10
3. 会展的法制建设不够健全 10
(二) 展会发展水平低，缺乏竞争力 11
1. 会展规模偏小及档次偏低 11
2. 品牌知名度较差 11
3. 缺乏大型专业的会展企业 11
四、济南市会展经济未来发展的对策 13
(一) 加强政府及会展业协会的作用，为会展业发展营造良好的环境 13
1. 加强政府的宏观调控 13
2. 为会展业发展营造良好的环境 13
3. 加强会展行业协会的管理作用 13
4. 加强会展业法制建设 14
(二) 加强与国内外交流，培育会展品牌 14
1. 塑造专业化品牌会展 14
2. 济南会展业实行“走出去”战略 14
3. 扩大展馆规模 15
4. 会展人才的培养与引进 15
结 论 16
参 考 文 献 17
致 谢 18
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