【摘要】服装业是传统企业，更是时尚产业。而宁波素有“纺织之乡”的美称，服装业有着悠久的发展历史，是我国重要的纺织服装品生产和出口基地。服装是宁波的传统优势出口产品，对宁波的经济增长、就业、社会稳定等都起着重要的作用。宁波的服装业通过OEM生产模式取得了许多优异的成绩,成为了宁波外贸出口的主力军之一。但是,面对OEM企业的市场竞争日益激烈、相对优势逐渐减弱和产品的低端附加值,宁波的服装业要借助OEM来培育和维护自己的品牌,打造企业的核心力量。【关键词（本论文范文的主要论点）】宁波；服装业；OEM。The Plights and Countermeasures Faced by Ningbo Garment Industry OEM Production Model
Abstract
【ABSTRACT】Garment industry is the traditional enterprise , and also is the fashion Industry. Ningbo, known as "township of the textile," its garment industry has a long history of development, and is an important base of garment production and export. Ningbo clothing are the advantages of traditional export products, has played an important role in economic growth, employment and social stability. Ningbo garment industry has made many excellent results through OEM production model, has become one of the main force of Ningbo foreign trade and exports. But as the increasingly market competition,weaken in the comparative advantages and the low-end value-added in products in OEM enterprises., Ningbo garment industry t must nurture and maintain their own brands hrough OEM, to build the core strength of enterprises.
【KEYWORDS】Ningbo；Garment Industry；OEM。
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