搜索引擎网页的眼动效果研究摘要：本研究以大学生为被试，以网页为实验材料，探讨更改搜索网页右栏信息的条件对网页眼动效果的影响。实验一以32名大学生为被试，探讨了更改搜索网页右栏的文字呈现条件对网页眼动效果的影响。结果发现：（1）网页右栏标题的不同文字呈现条件对眼动效果存在显著差异。（2）被试面对网页右栏标题文字在大字号且不加粗的条件下，对左栏信息的总注视时间、总观察时间和注视次数更多。探讨在网页右栏插入和文字有无相关的图片对网页眼动效果的影响。结果发现：（1）插入相关图片的网页首次注视时间更长，注视次数和观察次数更多。（2）插入相关图片的网页注视比例更大，且与插入无关图片的网页差异显著。结合实验一和实验二的结果，表明更改网页右栏广告的信息呈现条件影响网页的信息加工过程。
关键字：搜索引擎 文字 图片 眼动
Search Engine Page Results of Eye Movement
Abstract:In this study, college students as subjects, to Web as experimental material, change the search page of information on conditions on the website right column Eye effect. Experiment with 32 undergraduate students were to explore the search page to changethe text right column conditions on the website showing the effect of eye movements. The results showed that: (1) the right column title page showing the different text effects eye movement conditions were significantly different. (2) both face the right-hand column header text pages and not a large bold font size under the condition of the left column of the information on the total fixation time, the number of total observation time and attention more. Insert right-hand column of the page and text-related images on the web whether the eye movement effect. The results showed that: (1) Insert the relevant photo page for the first time look longer and more attention to the frequency and number of observations. (2) Insert the relevant photo attention to the frequency and number of observations. (2) Insert the relevant photo pages look more proportional, and has nothing to do with the insert significantly different picture of the page. Experiment 1 and Experiment 2 combined the results of that change right column advertising information page showing the conditions affecting the processing of information pages.
Key words: search engine,text,image,eye movement
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