市房产中介企业的发展对策——以中原地产为例
【摘要】 随着中国经济的持续发展，近两年来，中华大地恰如国旗般一片飘红。最突出的当然是作为经济晴雨表的股市和房市。然而飘红，除了代表火热高涨之外，还或多或少地暗藏着危机警戒。而2007年的房地产行业就证实了这么一点。先扬后抑的倒U字型发展，让房地产行业嘘声一片。而期间爆发的房地产中介诚信危机，无疑是让房地产中介行业在如履薄冰的发展道路上雪上加霜。本文就如此问题，分析并研究房地产现状问题，而后提出房地产中介的发展对策。着重分析中介行业的品牌建设。希望能让房地产行业更能健康地发展，而房地产中介行业，能摆脱一贯的“黑”形象，而真正地起到中介的作用，服务社会，更好地解决城市住房问题。
【关键词】 深圳市；房地产；房地产中介；发展对策；
【Abstract】 along with the Sustainable Development in Chinese economical, For the recent two years, the Chinese economical is upswing fiercely just like the red of the Chinese national flag. And the most prominent certainly is the stock and housing market which is as the economical barometers. However the red means upswing fiery, also it means the crisis to admonish more or less. The Real estate professions in 2007 just bear out this point. The development of real estate market is Raises first then falls, just as the inverse U font. And this make the profession hissed. Then the credit crisis happen in these time, without doubt is lets the real estate intermediary profession have one misfortune after another on the hard development path. So this article is talk about these questions. Analyzes and studies the real estate present situation question, then try to give some countermeasure about the real estate intermediary development. And this article wills emphatically analysis the brand construction of the intermediary profession. I hope the real estate profession in china could develop healthily; also it could get rid of the bad image which always thought in the customers’ cerebrum. And I hope it could do the actually Function as a real estate. Service society, and then do the best action to solves the town house problem.
【Key words】Shenzhen City, Commercial Residential, The residence, real estate agent, Develop Countermeasure, Centerline property agency limited
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