我国网络游戏中虚拟物品交易市场分析及监管探讨

内容摘要

[摘　要] 随着经济的发展，综合国力的增强，在我国网络游戏已成为一个新兴的娱乐产业，网络游戏虚拟交易方兴未艾。通过虚拟物品交易，虚拟世界与现实世界之间的财富转化通道已经形成。虚拟交易出现了一些新特点：交易的不稳定性；虚拟货币与人民币产生了现实的兑换关系；运营商以销售虚拟财物为主营形式等。同时，我国网络游戏在产业链中尚处于弱势地位，缺乏最终自我开发能力和自主的知识产权，其可能的结果是造成我国网络游戏产业发展后劲不足。应该从政策、法律法规的立法、网络道德建设等方面加强对网络游戏，以及产业的规范和引导。

关键词
[关 键 词]  网络游戏；　虚拟交易； 虚拟物品
ABSTRACT
Summary] current network gaming has become an emerging entertainment industry, network game virtual trading in the ascendant. Through the virtual goods Exchange, the virtual world and the real world transformation channel between wealth has been formed. Virtual trading there have been some new features: trading of instability; virtual currency and RMB produces realistic exchange relations; carrier to sell virtual valuables for the main form, and so on. At the same time, China's online games in the industry are disadvantaged position, lack of ultimate self development capability and independent intellectual property rights, their possible results is China's online games industry development potential. Should the laws and regulations from the policy, legislative, network morality increase on online games, as well as industry standards and guidance.

KEY WORDS

Network game ；    Virtual trading  ；  Virtual objects

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