陕西天洋制药有限责任公司营销策略研究

摘要
随着医药企业的增多和各类新医药产品的问世，医药市场的竞争变的日益激烈，陕西天洋制药有限责任公司产品的市场占有率和营业利润率在近几年有大幅下降，所以本文的主要目的是通过对陕西天洋公司的现用营销策略进行完善和提出合理的建议，从而帮助陕西天洋公司提高销售业绩。
本文首先对国内外医药市场发展概况进行了描述；其次分析陕西天洋制药有限责任公司的营销现状和现行营销策略，对其员工心理状况与机构设置、主营产品及其竞争状况、销售队伍现状及销售状况、产品策略、定价策略、促销策略、品牌与包装策略进行分析；继而分析陕西天洋制药有限责任公司营销过程中存在的各种问题和形成原因；最后是针对陕西天洋有限责任公司营销过程中存在的各种问题提出建议，对其营销策略进行完善。

关键词:市场营销策略；陕西天洋有限责任公司；竞争力；市场营销现状；市场营销环境
The marketing research of ShaanxiTianYang Pharmaceutical Co., Ltd.
Abstract
With the increase in pharmaceutical enterprises and a variety of the new medical products come out, pharmaceutical market has become more competitive. In recent years, the market share and profit of Shaanxi-TianYang limited liability company’s pharmaceutical products have dropped, so The main purpose of this article is perfect the Current marketing strategy and Put forward a reasonable proposal to help Shaanxi-TianYang limited liability company to increase their sales.
    In this paper, the development of domestic pharmaceutical market has been described at first; secondly, analysis the marketing status quo and the existing marketing strategy; thirdly, analysis the issues and causes in Shaanxi-TianYang limited liability company’s  Marketing process; the finally , against the various issues of Shaanxi-TianYang limited liability company put forward some proposals to improve its marketing strategy.
  

Key words: marketing strategy; Shaanxi-TianYang limited liability company; competitiveness; marketing status quo; marketing environment.

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】