华联超市整体营销策略研究

华联超市整体营销策略研究

摘要：整体营销是跨世纪的新型营销观念，其主要立足于企业的长远发展，给企业的持续发展提供理论指导。华联超市是我国零售企业中的佼佼者，在近年的发展中，随着跨国零售企业开始向二线和三线城市的扩张，华联超市的发展开始受阻。文章通过对华联超市的营销现状分析，从而了解到华联超市营销中的不足之处，然后运用整体营销的相关理论知识，为华联超市的的发展做出策略分析，这对华联超市走出目前困境，促进企业的发展具有重大的意义。

关键词：华联超市 ；整体营销 ；发展策略

Research on Total marketing strategy of Hua Lian Supermarket
Abstract: Total marketing is the cross-century new marketing concept, its main based on the long-term development of the enterprise to the enterprise's sustainable development, provide theoretical guidance. Hua Lian supermarket is outstanding in the retail enterprises in our country, in recent years, with the development of transnational retail enterprise began to second-line or third-line urban sprawl, Hua Lian supermarket development started obstructed. Based on the analysis of the status of the marketing requirements supermarkets, and to learn to Hua Lian supermarket marketing the defects of the whole sale, then apply relevant theoretical knowledge, for the development of supermarket of Hua Lian make policy analysis, and the Hua Lian supermarket out of the predicament currently, promote enterprise's development is of great significance.
Keywords: Hua Lian Supermarket ;Total Marketing;Development Strategy

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