VANCL凡客诚品的成功之路

内　容　摘　要
从1999年阿里巴巴诞生至今，中国电子商务的发展已经过了十年。从当初蹒跚起步到2008年，网络购物的年交易量已经超过1200亿元，而VANCL凡客诚品就为这个数字贡献了数以亿计的交易额。在信息爆炸、网络交易竞争激烈的互联网时代，VANCL是如何走向成功的，本文将从产品策略、营销策略、风险策略等多角度进行分析。

关键词：VANCL凡客诚品　　B2C   网络营销

ABSTRACT
Since the inception of Alibaba in 1999, the Chinese e-commerce development has passed through for ten years. From the original stagger start-up to 2008, the year trading scheme of online shopping have exceeded 1,200 billion, while VANCL has contributed the counted by the 100 million volume of trade for this digit. In the Internet era, the information is explosing, the network transaction is highly competitive, how does VANCL is move toward successfully, this article will be analysis it from multiple perspectives including product strategy, marketing strategy, risk strategy and so on.

Key Words: VANCL  B2C  Network marketing

 
目　　录
一、项目描述 1
（一）基本情况 1
（二）行业现状 2
二、项目竞争优势分析 3
（一）产品策略 3
（二）营销策略 5
（三）风险控制 12
三、关于VANCL模式持续发展的思考 12
参考文献 14

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