大学生对低碳旅游的感知与态度研究

大学生对低碳旅游的感知与态度研究

摘  要：当前在全球气候变暖和低碳经济发展的背景下，低碳旅游日益成为旅游发展中的趋势和方向。大学生作为一个特殊的社会群体，是未来社会经济发展的中坚力量。研究大学生对低碳旅游的感知与态度，对探索低碳旅游发展道路、促进旅游业快速健康发展具有重要的意义。本文以实际调查为基础，重点从大学生对低碳旅游概念与特征、低碳景区构建、低碳交通发展、低碳旅游者消费行为的感知以及大学生对低碳旅游的总体态度等方面，进行了研究和分析，得出了若干基本认识，并提出了相关的建议与对策，以此为更好地发展低碳旅游提供参考。
关键词：低碳旅游；大学生；感知；态度

A Study on the Perception and Attitude of Undergraduates towards Low-carbon Tourism
 

Abstract: Under the global warming and low-carbon economy developing background, low-carbon tourism is becoming a kind of trends and orientations in tourism development now. As a special social group, undergraduates are the nucleus of  advancement of society and economy in the future. To study on the perception and attitude of undergraduates towards low-carbon tourism, is of importance to operate development path of low-carbon tourism and achieve a speedy and healthy development of tourism. Based on practical investigation, this article is focused on the following aspects: the perception of undergraduates towards the concept and features of low-carbon tourism, how to build low-carbon tourism sites, how to develop low-carbon traffic, consuming behavior of low-carbon tourist and the common attitude of them towards low-carbon tourism, then some knowledge are got and suggestions and measures are put forward, for all of these are aimed at developing low-carbon tourism better and better.
Key words: low-carbon tourism; undergraduates; perception; attitude

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