金融危机中我国出口型企业面临的机遇与挑战

金融危机中我国出口型企业面临的机遇与挑战
摘 要

由于实体经济与虚拟经济间的失衡和严重脱离，美国爆发了金融危机。在经济全球化的背景下，任何国家都难以独善其身，全球经济呈现增速放缓和下滑趋势。经济的全球性衰退导致居民消费大幅度下滑，引起全球总消费和进口商品需求下降。由于出口对我国经济增长的贡献度较大，出口需求的锐减直接导致了出口导向型企业经营状况不佳，盈利下降，甚至是停产倒闭。优化出口产品结构，减少不利因素对企业的影响；积极开拓国内市场，增加国内市场的销售比重；从同质化的价格竞争战略转向提高产品附加值则成为我国出口型企业摆脱危机的当务之急。
“危”中包含着“机”，出口型企业面对新的经济形势，关键是要把握市场变化，抢占新兴市场。同时必须重新思考竞争的着力点，通过提高产业附加值来提高竞争力。国家财政对企业进行补贴，鼓励企业技术改造，为出口型企业提供了发展机遇。从传统实体的商业模式转向电子商务的虚拟化模式；从贴牌外销转向自主差异化品牌运作；加快企业创新等则是出口型企业面临的挑战。只有转变生产和经营方式，加快战略转型，才能经受住全球金融危机的冲击。
【关键词】金融危机   出口型企业    机遇   挑战
Financial Crisis in China's Export-oriented
Enterprises are Facing Opportunities and Challenges
       
Abstract

As the real economy and between virtual economy is seriously out of balance, U.S. financial crisis broke out. In the context of economic globalization, Any country can not be an exception,Slowdown in the global economy and a downward trend. Global economic recession led to a substantial decline in household consumption, total consumption and the global decline in the demand for imported goods. Exports to China due to the contribution of economic growth higher,the sharp drop in export demand led to export-oriented enterprises operating conditions of the poor, profits shrink or even close down production. Optimize the export product mix, reduce the adverse impact on the enterprise; actively explore the domestic market, increasing sales of the domestic market share; from the same strategy of price competition towards higher value-added products has become China's export-oriented enterprises out of the crisis the most urgent task.
"Crises" contain " Opportunities ", export-oriented enterprises meet the new economic situation, the key is to grasp the changes in the market to seize emerging markets.At the same time, need to rethink the focus of competition, by increasing value-added industries to improve their competitiveness. The state financial subsidies to enterprises to encourage technological upgrading of enterprises, export-oriented enterprises to provide opportunities for development. Entities from the traditional business model of e-business virtualization shift mode; export from the OEM brand shift the operation of self-differentiation; to speed up enterprise innovation is export-oriented enterprises are facing challenges. Only changes in the way of production and management to accelerate the strategic transformation in order to withstand the impact of the global financial crisis.
【Key words】Financial crisis  Export-oriented enterprises  Opportunity  Challenge

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