湘西文化旅游商品的营销策略研究

湘西文化旅游商品的营销策略研究
摘要：近几年来，旅游商品发展迅速，逐步影响着我国的旅游经济。湖南湘西作为我省的重要旅游之地，也日益发展成为湖南旅游的最重要的地区之一。大湘西旅游商品开发具有资源、特色和互补等优势，但也存在着一些问题。本文在系统介绍湘西旅游商品资源及发展概况的基础上，探讨影响的因素和主要存在的问题，并就进一步促进湘西旅游商品的发展提出了对策建议。
 关键词：湘西；文化旅游商品；营销策略

The Marketing strategy research on Cultural Tourism commodity of western Hunan
 

Abstract: In the last few years, the tourism commodities development is rapid, gradually affecting our country traveling economy. The Western Hunan is very import-ant tourism in Hunan, also flourishes more and more daily becomes one of most important local Hunan travel destination. The Western Hunan traveling commodity development has the resources, which is characteristic, supplementary, superiority and so on, but it also has some problems. This article systematically introduced resources and development of the Western Hunan tourism commodity, based on which, discussing the influence's factor and the main existence question. What is more, the article puts the countermeasure proposal in order to promoting the development of western Hunan tourism commodity.
Keywords: Western Hunan; Cultural Tourism commodity; Marketing strategy

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