xx风景区旅游环境游客满意度测评研究

xx风景区旅游环境游客满意度测评研究

摘  要：游客满意度作为游客满意的定量表述,是衡量旅游景区经营绩效(经济和社会效益)的综合性指标。本文基于顾客满意度指数(ACSI)模型,从环境感知、旅游期望、游客满意度、游客忠诚四大影响模块构建旅游景区旅游环境游客满意度基本模型,并运用此模型对武陵源景区的旅游环境游客满意度进行测评分析，计算其旅游环境游客满意度，并针对游客不满意的地方提出提高游客满意度、培养游客忠诚的对策。

关键词：旅游环境；武陵源风景区；游客满意度；

The Evaluation and Research of Tourist’s Satisfaction
Definition about Wulingyuan of Tourism Environment

Abstract:Tourist Satisfaction Index as quantitative statements ,is a comprehensive index to measure performance (economic and social benefits) of the scenic areas. Based on Customer Satisfaction Index (ACSI) model,This paper tries to establish the Tourist Environmental Satisfaction Index from environmental cognition, tourism expectations, tourist satisfaction and tourist loyalty and use this model to evaluate the satisfaction index of the Wulingyuan scenic areas.At last,give some recommendations to increase the satisfaction index and develop tourist loyaty.

Key words：tourism environment; Wulingyuan scenic areas;tourist satisfaction index

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