我国连锁经营企业发展问题研究

我国连锁经营企业发展问题研究
内容摘要

当前，我国连锁经营企业的发展呈现出规模不断扩大、外资连锁企业发展快速、盈利水平改善、区域优势明显、经营主体多元化等特点；但也存在企业规模小、规范化程度较低、专业人才缺乏、地区发展不平衡、配送中心发展滞后等问题。而这些问题的解决，可以通过规模化发展、规范化经营、信息化管理、发展电子商务、开展企业合作、连锁企业文化建设、开发人力资源、打破地域限制、鼓励技术创新等途径来实现。

关键词

连锁经营企业；电子商务；企业文化；技术创新
ABSTRACT

Presently, the development of our country chain enterprises present such characteristics as the rapid development, the scale expanded unceasingly, the foreign capital chain enterprise fast developed, the profit level improved, the obvious regional superiorities, the main management body multiplication, and non-public ownership enterprise powerful developed and so on. But there are also some problems which included the enterprise scale to be small, the concentration ratio to be somewhat low, the standardized degree to be low, the professional to be lacked, the local development to be unbalanced and the development of distribution center to be laggard. However these problems can be solved by scale development, standard management, information-based management, developing electronic commerce, developing the enterprises cooperation, developing culture construction and human resources of the chain enterprise, breaking the regional limit, encouraging the technological innovation and other methods to come true.

KEY WORDS

Chain enterprise; Electronic commerce; Corporate culture; Technical innovation

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