浅谈英语公益广告的句法特征

浅谈英语公益广告的句法特征
公益广告传播主要是通过语言文字来实现的，所以，许多语言学家对其语言进行了研究。作为一种宣传社会价值观与大众服务的有效形式,公益广告在宣传环境问题、传播社会文明知识中起着积极作用。在文化全球化的今天,我们语言学习者研究英语公益广告语言有着重要的理论和现实意义。
本文试图结合语言学和西方修辞学研究方法,参考前人对公益广告的研究,对英文公益广告(以平面广告为主)进行比较分析,。本文第一章引言介绍本研究的背景、研究意义和研究方法。第二章明确公益广告的定义、分类和作用。第三章是本文重点，从句法的角度深入分析英语公益广告语言的特点。最后一章总结本文，提出文章不足之处，以期进一步研究的开展。

关键词：公益广告；句法；特点
Tentative Analysis on Syntactic Features of
English Public Service Advertising Language

 
The transmission of public service advertising depends on language. Therefore, many linguists have studied its language. To be an effective form of publicizing social values and servicing the mass, public service advertisements takes an active part in publicizing environment problems and disseminating social civilized knowledge. In a period of culture-globalization, language learners’ making a study of English public service advertisement is still of theoretical and practical significance.
This thesis tries to connect the researching methods of linguistics and rhetorical, and refers to the studies of former researchers, to analyze the English public service advertisements’ (focus on plane ads) influence by culture background. Chapter one is an introduction of the study’s background, significance and methods. Chapter two confirms the definition of public service advertisement and its classification and function. Chapter three, as the important chapter of the thesis, discusses the language’s features of English public service advertisement through semantics. The last chapter concludes the whole passage, points out the shortage of the thesis, and then takes a look at the future study.

Key Words: public service advertisement (PSA); syntax; feature

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