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现代男性媒介形象研究——基于“男色审美”时兴的实证与理论考察


全文字数:53000字左右  原创时间:<=2022年

【内容摘要】

本研究初步以问卷调查和量表访问等实证方式探讨被访者对“男色审美”和现代媒介男性形象的看法,用SPSS软件对数据进行处理分析。本研究采用回归分析、显著性差异分析、归因线性分析、双可信度模型分析、配比相关分析等多种社会科学研究方法对量表因子和被访数据进入多元相关分析。

本研究采用形象认知力模型理论探讨了男性媒介形象的认知与男色审美现象的动力结构和生发过程。通过形象认知力投资理论结构图、形象认知力的组成成分构架图、男色形象认知的组成成分表、男性形象认知反馈组成成分表、男性媒介形象叠加比对图等多个流程模型分析了男性形象指标、生发过程和及其媒介呈现结构。本研究还通过形象认知力的理论探讨集中论述了形象认知的动力问题、认知风格、以及知识教育水平对形象感知的外围影响。
此外,本研究还对男性形象的社会学意义与变迁进行了多维阐述,认为男性形象的符号学意义是基于被建构的“他者”。随者社会文化形态的演变,其符号意义会呈一定的往复性。本研究从文献整理角度简略梳理了“男色审美”现象的历史遗风,发展现状与趋势,认为男色审美现象并非现代社会产物,而在古代已有深厚传统。文章还对男色审美时兴的原因进行了多维探讨,并以男色审美缘由流程图概括了本章主要因子。在研究的后半部分,作者以“后现代主义”、“女性主义”以及“媒介消费主义”等断面理论对男色审美时兴现象进行了文化学剖析,最后对“男色审美”兴起这一现象提出简要的建议。
关键词:媒介男性形象;男色审美;形象认知力模型;女性主义;消费主义;后现代

目录
摘要(本论文范文的论文综述) 
ABSTRACT 
目 录 
1 绪论 13
1.1 研究背景 14
1.2 国内外研究现状 15
1.3研究的意义 17
1.4 研究目的 18
1.5 研究方法 18
2 研究假设与研究设计 19
2. 1 研究工具 19
2. 2 研究过程 19
2.2.1 参考量表 19
2.2.2 量表初稿的结构与计分 19
2.2.3 探索性因素分析 20
2.2.4 验证性因素分析 22
2. 3 信度/效度分析 22
2.3.1 信度检验 22
2.3.2 效度分析 23
2.6 本章小结 23
3 数据收集与整理 25
3.1 样本描述 25
3.1.1 性别 25
3.1.2 年龄 25
3.1.3学历 26
3.1.4 专业描述 26
3.1.5 毕业与否 27
3.2数据分析与主观发现 28
3.2.1数据分析 28
3.2.2 审美存在的相关性分析 36
3.2.3 回归分析 37
3.2.4 基于人口统计学的显著性差异分析 39
3. 3 研究结论与检验 41
4 研究的不足与后续研究建议 44
4.1 研究的不足 44
4.2后续研究建议 44
5 形象审美的理论探讨:关于形象认知的历史描述 46
5.1 形象认知力模型 46
5.2 形象认知力组成成分 48
5.3 讨论与总结 52
6 男性社会形象的变迁与社会学意义阐述 55
6.1 社会学范畴的男性 55
6.2 变化中的男性形象 56
7 “男色审美”的历史遗风与现状 58
7.1 历代“男色审美”风尚概述 58
7.2 狎男色:“男色审美”的社会行为 59
7.3 现当代“男色审美”现状与趋势 61
8 “男色审美”时兴的缘由的模型探讨 63
9 研究“男色审美”时兴的断面理论 67
9.1 后现代主义语境下的男色审美 67
9.1.1 作为超越现代性的“男色审美” 67
9.1.2 基于后现代心态和视觉存在的“男色审美” ……………………    68
9.1.3 作为后现代游戏生活的“男色审美”………………………………   69
9.2 女性主义视角中的男色审美 70
9.3 幕后推手:媒介与消费主义的共谋  ………………………………    73
10 余论 75
参考文献 76
参考期刊 78
附录1:关于“男色审美与媒介男性形象”的问卷调查 83

 

 

 

 

Abstract:
 This research initially is conducted by questionnaires and rating scale interview and some demonstration ways to discuss the interviewees’ view on aesthetic sensibilities of males and the masculine image showed in modern medium. And the data in the research is analyzed by SPSS. The research is also conducted by regression analysis, distinguished difference analysis, linear analysis on casual attribution, model analysis on double rate credibility and proportioning, some kind of social science research methods to analyze on factors of rate scale and datum. The research finds that:
H1. Interviewees have reached the similar conclusion of the existence of aesthetic sensibilities of males, but they have different views on the cognition that if the existence is general in the society.
H2. The masculine images of modern medium are more multivariant and have more feminine beauty than that of traditional medium. The interviewees thought the masculine images become more beautiful than ever, and some other masculine images still exists.
H3. Interviewees have big differences in the assessments and descriptions of the masculine images of modern medium. Although interviewees think that the images intend to be beautiful and multivariant, they don’t speak highly of their subjective evaluations.
H4. The mass media is the most important way to lead the aesthetic views on males. The innovation and irradiation of new things and phenomenon needs some channels. The mass media has some functions on sending messages and comprehending, but it needs verifications on the influences on the audience attitudes and values. Interviewees generally thinks that the mass media is the most direct and impactful channel to gain the modern masculine images.
H5. The TV broadcasting and the Internet are the most important medium. The two above gain most big influence on building the character of the masculine images by the channel in mass media that we studied.
H6. In some certain statuses of medium communications, the idol plays and commercial advertisements play important roles in building the aesthetic masculine character. 
H7.The showing images on masculine aesthetic images gain some influences on the daily masculine aesthetic images, but it only has limited influences on individual behaviors.  The trend of media images show some fashion trends to some large extent, in order to influent the interviewees’ ideas of fashion trend.
H8.In the range of gained assessment, the type of inherent guidance is still better than the type of external guidance. The interviewees also focus on the some internal factor, such as education background, pecuniary condition, ability, and pecuniary conditions is highly related to degrees of convergence in some objective level and assessment.
H9. On the mass media dissemination channel, the type of external guidance obtains the dissemination potency more easily than intrinsic guidance. In the medium carrier's dual regression analysis, the external guidance and the medium dissemination potency assume some certain relevance, the external guidance is easier to obtain the direct-viewing experience than intrinsic guidance.
H10.The aesthetic masculine image in medium has no distinguished difference in sex, age, specialty, graduation or under graduation in demography targets, but presents some relevant characters.
In the aspects of theory gaining, this research uses the theory of image cognition model to discuss the cognition of masculine medium images and the male homosexuality aesthetic phenomenon’s dynamic structure and process. Through the structure drawing of the theory of the image cognition ability investment, the image cognition strength's component skeleton chart, the male homosexuality image cognition's composition chronometer, the masculine image cognition’s feedback component chronometer and the masculine medium image superimposed comparison chart and other procedural models to analyze the masculine image target, the process and the presenting structure of medium. In addition, this research also discuss the external influence of image cognition of the motivity, cognition style and education by image cognition theory.
In addition, this research also has carried on the multi-dimensional elaboration to the masculine image's sociological significance and the vicissitude. And we think that the semiotics significance of the masculine image is based on constructed “someone”. Along with the social culture shape's evolution, its mark significance will present some certain reciprocating movement. This research also briefly combed the history, the development and the tendency of the phenomenon of “masculine aesthetic”. And we think that the phenomenon is not the product of modern society, but have the long-time tradition in the ancient times. The article has also carried on the multi-dimensional discussion to prevalent reasons of the masculine aesthetic, and summarized the main factor by the flow chart of the masculine aesthetic reason.
The author analyzed on the masculine aesthetic phenomenon from culturology view by section theories of postmodernism, feminine principle, and medium consumerism. At last, we raised some suggestions to the phenomenon of masculine aesthetic raising reason.

Key words: Medium masculine image;Male aesthetic phenomenon;Image cognition model,;Feminist;Consumerism;Postmodernism

 

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