酒店电子商务网站的对策、设计与实现
酒店电子商务网站的对策、设计与实现
摘要
随着21世纪互联网科技和电子商务的迅猛发展。人们的工作、生活已离不开网络。网络提高了人们的工作效率，同时也提高了人们的生活质量。在现代酒店业中网络也逐步成为酒店营销中一个非常重要且非常实用的手段。酒店的不可移动性使得酒店在大部分时候不能实实在在地展现在顾客面前，特别是对于外地的顾客。必须在酒店消费之后才能真正了解其服务水准，所形成的印象对以后是否再次光临该酒店起作用。因此，想要让顾客更好的在消费之前就形成对酒店的真切认识，就必须借助网络。通过网络，酒店综合运用各种多媒体手段，展示出各种服务设施、设备，使顾客远在千万里之外，就能获得身临其境的感觉。通过网络，客户可以查询到任何目的地酒店经营信息和客房价格。酒店经营设施、客房价格都是透明的，有助于顾客根据自己的需求做出正确的选择。
本文主要从三部分来分析，第一部分先说酒店行业电子商务的整体状况，包括其网站的应用状况。第二部分主要是酒店电子商务网站的问题与分析。第三部分就是酒店电子商务网站的对策、设计与实现
关键词：酒店、电子商务、网站
Abstract
As the 21st century Internet technology and the rapid development of e-commerce. People's work and life has been inseparable from the network. Network to improve people's working efficiency, while improving the quality of life. Network in the modern hospitality industry has gradually become a hotel marketing in a very important and very useful tool.The hotel makes the hotel can not move can not be real in most of the time to show in front of customers, especially for foreign customers. Must be in the hotel after spending can really understand the standards of service, the impression formed again on whether to visit the hotel after work. So, you want to let customers better in the consumer prior to the formation of a genuine understanding of the hotel, you must use the network.Through the network, the hotel comprehensive use of various multimedia tools, demonstrating a variety of services, equipment, allowing customers to far in the thousands of miles away, can be immersive feel. Through the network, customers can check to any destination hotel management information and room rates. Hotel business facilities, room rates are transparent, and help customers according to their own needs to make the right choice.
This paper analyzes from the three parts, the first part is the status of the hotel industry e-commerce, including its website usage conditions. The second part is the problem and analysis of the hotel e-commerce website. The third part is the hotel e-commerce site tactics , design and implementation.
Key words: Hotel, E-commerce, Website
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