试论公关语言艺术

试论公关语言艺术
摘 要：本文从公关语言艺术的概念和范围谈起，从人际传播和大众传播两个方面谈起，分别论述了人际传播中包含的语言艺术和大众传播中的广告语。着重说了人际传播中的语言艺术。在人际传播中，我谈了三个方面。第一个是日常交际中的语言艺术，第二是销售的语言艺术，最后是语言艺术表现最为明显的谈判时应有的语言艺术。在大众传播中，我只具体介绍了一种，即广告语。本论文所研究的方法是各种书籍文献资料的参考，外加自身对公关语言的认识和理解。由本论文可以看出公关语言非常明显的语言特色和艺术，使我们意识到合理运用公关语言的重要性。公关语言艺术永远需要与时俱进，跟随时代的节奏，了解公众的需求。
关键词：公关；语言；艺术

Try to talk about the pr language arts
 

Abstract: This article from the concept of public language art scope and interpersonal communication and mentioned, from two aspects of mass communication, this paper discusses about interpersonal communication contains language art and popular dissemination in the AD. The said emphatically interpersonal communication language art. In interpersonal communication, I talked about three aspects. The first is the language art daily communication, the second is the language art sales, finally is most obvious language art when the negotiations have language arts. In mass communication, I only specific introduces a kind of that AD. This thesis research method is various books literature material reference, plus oneself to pr language understanding and the understanding. This paper can be seen by the public language very clear language characteristic and art, make we realize the importance of reasonable use pr language. Pr language arts never need to keep pace with The Times, the rhythm, and understand with era of public demand.
Key words: PR；language；art

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