春晚的文化意义

春晚的文化意义
摘要：随着民众物质和精神文化生活水平的提升，春晚的文化意义得到受众的关注，特别是在当前网络文化快速发展的环境下，春晚的文化意义也应该有所提升，办好春晚，赋予春晚更深层次的文化意义，这对实现电视的传播效果具有重要意义。在春晚的发展中，春晚的文化意义体现在其对社会文化、历史文化以及草根文化的重视上，但是春晚的发展中也存在和文化传播背道而驰的现象，例如春晚中的植入广告现象等，这给春晚的发展带来了恶劣的影响。本论文根据近年来春晚的发展情况，讨论和分析在春晚的传播中，通过文化意义的更好实现，丰富春晚的节目传播，实现春晚的文化传承。春晚从出现到现在，引起了社会的普遍关注，春晚节目传播的内容也成为社会民众热议的关键。与此同时春晚形成了电视综艺节目发展的多样化状态，对传统文化的传承形成了良好的榜样作用。
关键词：春晚；文化意义；传播效果

Abstract: With the public and cultural life of the material and spiritual enhancement of the cultural significance of the Spring Festival Evening get audience attention, especially in the current environment of rapid development of Internet culture, the Spring Festival Evening cultural significance should also be improved, good show, and give Spring Festival Evening deeper cultural significance of this effect on the spread of television has an important significance. The development of the Spring Festival Evening, Spring Festival of cultural significance embodied in its social, cultural, historical and cultural importance, and on grass-roots culture, but also the development of the Spring Festival Evening and contrary to the phenomenon of cultural transmission, such as the Spring Festival Evening of embedded phenomena, This development has brought to the Spring Festival Evening bad influence. According to this thesis, the development of Spring Festival in recent years, discussion and analysis of the spread of the Spring Festival Evening, how to achieve better through cultural significance, rich gala program transmission, to achieve the Spring Festival Evening cultural heritage.     Key words: Spring Festival; cultural significance; dissemination of results

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