中国传统装饰纹样符号在现代广告设计中的应用

中国传统装饰纹样符号在现代广告设计中的应用
摘要：
在现代社会，广告标志被广泛应用于社会各个领域，是企业、组织、地区、活动等对外展示的窗口，它反映了企业、组织、地区的活动特色、文化底蕴、经营理念等深层次内涵。广告标志设计在长期的发展中表现出:绿色设计概念的引入、自然合韵之美的追求、多维空间形象的标志设计、怡人时尚化设计语言表达、广告标志设计与传统文化相结合等新趋势。本文试图通过对中国传统装饰纹样符号在广告标志设计新趋势中的应用研究，传承传统民族文化，促进广告标志设计的发展。

关键词：传统   装饰纹样   广告标志设计

ABSTRACT
In modern society, advertising signs are widely used in all areas of society, is the enterprise, organizations, regions, activities outside the window display, which reflects the businesses, organizations, activities in the region characteristics, culture, philosophy and other deep-seated Content. Advertising signs designed to show the long-term development: the introduction of the concept of green design, the natural beauty of the pursuit of rhyme together, multi-dimensional image of the logo design space, pleasant fashion design language, advertising, logo design combined with traditional culture and other new trends . This paper attempts to symbol of Chinese traditional decorative patterns new trend in advertising logo design in applied research, heritage of traditional culture and promote the development of advertising logo design.
Keywords: Traditional   Decorative patterns   Advertising Logo Design

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