舟山海岛旅游业的可持续发展研究——以朱家尖景区为例

舟山海岛旅游业的可持续发展研究——以朱家尖景区为例
摘要：海岛因其独特的“4S”（阳光、沙滩、海水、海鲜）吸引物，以及众多的古迹遗存和浓郁的民俗风情，成为旅游观光胜地。丰富的海洋自然资源、深厚的海洋文化和良好的海岛生态环境使舟山海岛旅游业蓬勃发展。连岛大桥通车后，舟山进入大桥经济时代，给海岛旅游业发展提供新契机和新考验。正因如此，舟山海岛旅游业可持续发展是现在乃至今后值得关注与研究的重大问题之一。本文从“大桥经济”这个新视角，在海岛旅游的概念及特点基础上，结合舟山旅游业发展现状，通过SWOT分析，以朱家尖景区为例，分析大桥经济给舟山旅游业带来的有利影响和不利影响。从可持续发展角度出发，提出舟山海岛旅游业发展思路，阐明可持续发展意义重大。

关键词：海岛旅游；大桥经济；可持续发展；舟山

zhoushan Study on the Sustainable Development of Tourism in Zhoushan Island
——Taking Zhujiajian Area for Example

Abstract: Island because of its unique "4S" (sun, sand, sea, seafood) attraction, as well as many relics and monuments rich folk customs, makes it a tourist destination. The rich marine natural resources, deep sea island culture and a good ecological environment of the Zhoushan island tourism to flourish. After the opening of the island bridge and Zhoushan into bridge economy era, provide new opportunities and new challenges to the development of island tourism. Because of this, sustainable development of island tourism in Zhoushan is now worthy of attention and research in future as well as major problems. This paper is from the new perspective of "economic bridge", based on the concept of island tourism and its features. We combine status with the development of tourism in Zhoushan and make the SWOT analysis. Then take Zhujiajian area for example, analyzing the beneficial effects and adverse impact the bridge economic brings to the tourism in Zhoushan. From the perspective of sustainable development, developing ideas of the island tourism in Zhoushan is proposed. Finally,we clarify the significance of sustainable development.

Key words: island tourism; bridge economy; sustainable development;

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