目前中国开放式基金营销分析和建议Analysis and advice of marketing of the current open-end fund in China
目前中国开放式基金营销分析和建议Analysis and advice of marketing of the current open-end fund in China
Catalog
ABSTACT……………………………………………………………………………………………………………………1
1 Introduction………………………………………………………………………………………………………..2
2 Literature reviews……………………………………………………………………………….………………3
3 Current situation of open-end fund and its marketing strategy………………….……….4
3.1 Definition of Open-ended fund………….…………………………………………………………..4
3.2 Performance of the current marketing of open-end fund in China……….……....5
3.3 The strategy of marketing of open-end fund………………………………………….………5
3.3.1 Why the open-end fund need marketing………………………..……………………..5
3.3.2 Traditional marketing concepts of the marketing of products…………..……6
3.3.3 The feature of marketing of open end fund……………………………..…………….7
4 Performance of marketing………………………….……………………………………………………….8
4.1 Practical details of the marketing strategy of the fund…………………………………..8
4.2 The problems of the marketing of the open-end fund in China…………………..10
5 Advice to the marketing of the open-end fund…………………………………………………12
6 Conclusion…………………………………………………………………………………………………..…..15
7 Reference …………………………………………………………………………………………………..……15
ABSTRACT
The fast development of the open-end fund brings a lot marketing problems. This essay is aimed to point put the problems and give some advice to improve the market performance through the analysis of the current open-end fund in China
Key words: open-end fund, marketing strategy, performance, marketing channel, 7ps
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