礼貌原则下外贸函电的写作分析

礼貌原则下外贸函电的写作分析
摘  要

外贸函电作为商务活动中传递信息和洽谈商务的主要手段，在国际贸易中占据着越来越重要的地位，也越来越得到人们的广泛使用。礼貌原则被视为人类所有行为的基本准则，外贸函电作为交流的一个重要形式，也需遵循这一准则。外贸函电是否礼貌得体，对于商务活动的成功与否至关重要。论文以礼貌原则和面子保全理论为依据,主要从词汇句法的角度，引用大量的实例来分析礼貌原则在外贸函电中的运用和表现，介绍并探讨了礼貌原则中的六个基本原则以及它们在外贸函电中的应用。在论文的结论部分还归纳总结了外贸函电的写作目的以及对商务英语写作的指导意义，并且指出人们应该妥善的运用礼貌原则来达到更有效的商务交流的目的。

关键词：礼貌原则，礼貌表达，外贸函电，面子保全理论
Analysis of Business Correspondence Writing from the Angle of Politeness
 
ABSTRACT

Business correspondence, being the most important link of commercial activities and a tool of business communication, is playing a more crucial role in trading and is increasingly gaining popularity. Politeness, as one of basic guidelines for all human behavior, is generally accepted that politeness is a pervasive feature in human communication．Writing of business correspondence，as a kind of forms of communication，should also observe this guideline. Whether the business correspondence is polite or not is very important to successful business. This paper explores writing skills in business correspondence from the angle of politeness and the face-saving theory. It makes a brief introduction of the studies of politeness maxims and the application of six maxims. On the basis of Leech’s polite principles, this paper analyzes their practical applications from syntax and lexicology and illustrates a number of examples to explain the practical application of politeness in business correspondence writing. In the end, this paper summarizes the purpose of writing business correspondence and its guiding significance to the business English writing and indicates that one should employ politeness tactics appropriately to achieve the purpose of more efficient business communication.

Key words: politeness principle, polite expression, business correspondence, face-saving theory

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