广告传播中的社会责任问题研究初探

广告传播中的社会责任问题研究初探
【摘要】广告传播是一种经济现象，但是也具有社会伦理意义。广告在实现其经济目的的同时，也承担着重要的社会责任。随着广告业的发展，广告传播中的社会责任问题也日益凸显出来。文章针对这一问题进行深入调查分析，依据相关理论，寻找问题存在的原因，并提出完善广告传播中社会责任问题的若干对策。
【关键词】广告；传播；社会责任；问题；影响
An Exploratory Study of Social Responsibility in the Advertising Communication
 
【Abstract】advertising and communication represents not just one kind of economic phenomenon but also social and ethical significances. Advertising will bear the critical social responsibilities as well as realizing the economic objectives. As the advertising industry develops, the social responsibilities in advertising are becoming more and more evident, thus, the article focuses on a deep analytical research, a pursuit of the causes of the existent problems based on relevant theories, and advocacy of strategies for the improvement of the social responsibilities in advertising.
【Key words】Advertising; Communication; Social responsibility; Question; Influence

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