从网络游戏产业链看运营商的运营模式

从网络游戏产业链看运营商的运营模式
【摘要】我国网络游戏产业的发展十分迅速，在短短的几年时间内，便成为互联网上最耀眼的一环，成为网络经济新的增长点。论文结合中国网络游戏的发展状况，通过对中国网络游戏产业链的分析,在此基础上得出了四种运营商运营模式,并深入研究了这四种运营模式,同时结合三大网络游戏运营商运营情况进行比较分析，对中国网络游戏运营企业根据其自身条件和特点制定相应的运营策略具有很现实的意义。
【关键词】网络游戏；产业链；运营商；运营模式
See the operator's mode from the network game industry chain
 
【Abstract】Our country on-line game industry development is extremely rapid, in the short years time, it becomes a most important part in the Internet, becomes the internet economy new growth spot. The paper presentations the Chinese on-line game the development condition, through to the Chinese on-line game industry chain analysis, obtained four kind of operations business operation pattern, and studied these four kind of operations pattern , Meanwhile through carries on the comparative analysis to three large on-line games operation business operation situation, according to its own condition and the characteristic formulation corresponding operation strategy to the Chinese network game operation enterprise has the very realistic significance
【Key words】On-line game; Industry chain; Operator; Operation pattern

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