长城寿险河南分公司市场机会分析

长城寿险河南分公司市场机会分析
摘　要
  我国保险业从1980年恢复到现在，经过二十余年的努力,寿险业已经进入迅速发展的时期，现在已经成为前景广阔的产业。随着着经济体制的转变和社会的发展，寿险将在人们生活当中愈加重要。而今，在WTO条下，我国的寿险市场已经对外开放，国内寿险公司面临更多的机会和挑战。本文主要以长城人寿保险为例，分析了寿险行业在河南的发展状况，并结合公司的实际情况加以论述，最后提出了寿险业现存的问题以及建议，希望寿险行业能够快速健康的发展。
 

关键词：寿险行业　　保险　　营销环境　　竞争力　　营销能力
Abstract
 Our country's insurance business restore from 1980 to the present, In more than 20  years of life endeavors, the life insurance already passes tenters the rapid development the time, now already became the prospect broad industry.middle  along with the economic system transformation and society's development, the life insurance will live in the people is even more important.At the present, under WTO strip, our country's life insurance market already opening to the outside world, domestic life insurance company faced with more opportunities and challenge.This article mainly take the Great Wall life insurance as an example, has analyzed the life insurance profession in Henan's development condition, and unifies the company the actual situation to elaborate, finally asked the life insurance industry extant question as well as the suggestion, I hope that life insurance can develop fast.
 

Key Words: Life insurance profession    Insures    Marketing environment    Competitive power    Marketing ability

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