中国服装市场营销渠道策略分析

中国服装市场营销渠道策略分析
摘  要
中国服装市场营销渠道分析主要是在市场经济条件下， 根据内外环境变化, 对服装企业的经营与销售进行分析， 以提高经济效益为主要的目标。根据我近几个月对国内外服装行业和服装市场的调查研究，对服装市场有了一个明确的认识，分析并指出了在世界经济全球化的环境下，世界第一的服装出口大国――中国服装企业市场营销渠道的方方面面和营销策略的迫切性、重要性。

关键词：中国服装市场  营销渠道  目标市场  促销

ABSTRACT

China the marketing outlet of the clothing market analysis main under the market economy condition, according to inside outside environment variety, conduct clothing business enterprise and sale carry on analysis, with exaltation economy performance is main of target.According to my few months rightness domestic and international clothing profession the kimono pack an investigate of market research and had to the clothing market an explicit of understanding, analysis and pointed out in the world economy globalization of under the environment, world one clothing export big country － China the market marketing of the clothing business enterprise outlet of square the urgency, importance of the aspect noodles and marketing strategy.

KEYWORDS: China  Sales & Marketing  Targeted market  Promotion

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