物业管理的品牌竞争分析-以万科为例
【摘要】打造物业管理企业品牌是业界一个耳熟能详的话题。物业管理企业树立良好的品牌,无论对企业的自身发展还是对行业的健康有序发展,都具有积极和良好的促进作用。本文从对物业管理和深圳万科物业在市场目前的现状分析入手,借由此来论述物业管理的品牌竞争的必然性。并通过围绕深圳万科物业的例子来对物业管理企业提供品牌竞争的相应策略和措施。
【关键词】万科物业；品牌竞争；物业管理；服务
The analysis of brand competition Of Shenzhen Vanke property management
【Abstract】Property management companies to build brand is a familiar topic in the industry. Whether on business or self-development of the industry's healthy and orderly development that property management company set up a good brand will positive and good role in promoting. In this paper, author started with the property management and Shenzhen Vanke property of the present situation in the market, Use this to describe the property management of the necessity of brand competition. According to analyze Shenzhen Vanke Property management, to provide management strategies and the corresponding brand competition measures for the current property management company.
【Key words】Vanke property , Brand competition , property management , Service
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