基于网络系统评价模型的新产品项目选择研究
【摘要】现在很多企业为了增强自己的市场竞争力，增加利润，面临着新产品的开发选择，众多新产品开发项目中哪些项目值得投资开发? 本文分两步进行新产品项目选择研究。首先，利用绝对优势曲线（ACC）初步确定选择范围；其次，结合新产品与企业战略、企业现有产品的相关性，以及新产品在技术、市场和资源等方面的可行性，应用网络系统评价模型，进一步选择并最终确定新产品项目。最后，运用上述方法对某企业的新产品开发项目进行实例分析，为该企业确定最终合理的有价值前景的新产品开发项目提供一定的参考。
【关键字】新产品的选择；绝对优势曲线；网络系统
【Abstract】Nowadays many enterprises confront the choice of new product development in order to add their profit and competition.Among several new products,which ones are worth developing?In this paper,there are two steps to choose and study new product development.First,using absolute superiority curve,we can ascertain the initial boundary of new products.Second,we ascertain the last new product using the model of network syetem.In this course,we combine the correlation between new products and existing products,the stratagem of enterprises.What is more,we consider the feasibility of new products under the environment of technology、market and reasource.At last,drawing on the above methods, a local example is provided.I sdudy the new products of this enterprise to offer them some reference about ascertaining the last reasonable and valuable new product development.
【Key words】The choice of new product，Absolute superiority curve，Network system
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