湛江邮政公司战略分析

 摘   要
本文是一篇应用相关理论知识解决企业客户关系管理实际问题的文章。在对湛江邮政公司做了细致调研，收集了大量真实可信的原始材料的基础上，对湛江邮政公司的经营战略进行分析研究。在对湛江邮政公司的经营战略分析过程中，发现其存在着阻碍公司发展的问题，经过深入的研究分析，认为导致问题的原因在于公司的经营战略没有调整好，没有跟上行业的发展步伐，陈旧的战略定位阻碍了企业的发展。
首先，对企业战略的相关理论知识，进行了资料搜集和整理的工作，为本文的写作提供依据。
其次，本文对湛江邮政公司的企业状况作简单的介绍，以及现行企业业务状况进行详细的分析。
再次，在对湛江邮政公司现行经营战略分析的基础上，找出其中存在着的阻碍公司发展的问题，以及造成这些问题的原因。
最后，针对现行经营战略中存在的问题，提出相应的完善方案。

关键词：邮政，战略，环境

 Abstract
     This article is an application of theoretical knowledge to solve practical probl湛江邮政 of enterprise customer relationship management articles. Zhanjiang Post has done a detailed research, to collect a large number of authentic raw materials on the basis of the analysis of Zhanjiang postal company's business strategy. On the Zhanjiang postal company's business strategy analysis and found that there is to hinder the development of the company, in-depth research and analysis, that the cause of the problem is that the company's business strategy did not adjust well, did not keep up with the pace of development of the industry, the old strategic positioning hindered the development of enterprises.
     First, the theoretical knowledge of the corporate strategy, collecting and collating data provide the basis for the writing of this article.
    Secondly, a detailed analysis of the business conditions of the postal company in Zhanjiang, a brief introduction, as well as current business conditions.
    Again, on the basis of the analysis on the the Zhanjiang postal company's current business strategy to identify which exist to hinder the development of the company, as well as the reasons for these probl湛江邮政.
    Finally, the probl湛江邮政 in the current business strategy, the proposed improvement program.

Key words: post, strategy, environment

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